With Facebook having over 1 billion active people and the recent Cambridge Analytica Scandal expose – We all know how effective Facebook Ad Targeting could be. Facebook offers one of the most intricate targeting, engaging formats and competitive costs.
With what seems like endless combinations of demographics, interests behaviors and more, you can get as creative as you need to in order to reach your target market on Facebook. Here’s your cheat sheet of all Facebook’s targeting options in one epic infographic, which comes courtesy of Viralstyle.
If we’ve learned anything this year, its that Facebook has a lot of data on a lot of people – and that data, when used for targeting specific messages, can be highly effective.