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Hashtags
Hashtags

A Guide to choosing hashtags for your Campaigns

It’s official – the ‘#’ hash symbol has replaced every other symbol on the internet, and it is here for the long haul. The innocent little sign that did not have much value apart from denoting a number suddenly became an internet sensation overnight. A quick browse at your social media page will show that there’s no dearth of hashtags and trends flanked by these conspicuous little symbols. If you don’t know what these hashtags do and are confused by the overwhelming hashtag trends on the internet, then it’s time you hop on to the hashtag bandwagon.

Hashtags

WHAT IS A HASHTAG “#”? ROLE OF #TAGS IN SOCIAL MEDIA SEARCH

A hashtag is a word or phrase preceded by a hash sign (#), used on social media sites, especially on Twitter, Facebook and Instagram to identify messages on a specific topic. The beauty of the hashtag is that it can be seen by anyone – even people who aren’t your followers. This is perfect for people who want to spread the word about their business or product to a much larger audience and attract non-customers as well.

Earlier, accessibility was limited to a crop of followers and fans. Now, the rules of the social media game have changed. The humble hashtag brings absolute strangers together if they share a mutual interest. If your brand can cater to a broad demographic, then hashtags can be utilized well to get people’s attention.

Hashtags are the answer to all the bickering that social media users made when they couldn’t find a particular picture or post they had seen weeks ago in their feeds. Manual searching has become a constant pain. If only there were an equivalent of a Google Search on social media. The Internet God seems to have heard our woes, and the hashtag has become the next best thing to search engines.

How to create/choose #TAGS that can trend ?

A hashtag can be used to search for something related to a particular topic or discussion that web users may have come across before. It can also be used to explore new domains in that category. But hashtags are mostly found in posts or discussion forums posted by other web users or brands. These hashtags gain momentum if they are used by more prominent figures of social media like social influencers. When followers see a hashtag in the midst of a post especially one that’s posted by a social influencer that they like and follow, they are more likely to check it out. This could be an excellent tool to get people talking and checking your brand out.

Short is sweet

Hashtags start trending only if the message they carry or want to convey is strong enough or has enough character to build a connection with other users. There’s no hard and fast rule when it comes to making hashtags trend but the one simple rule everyone should follow is to make the hashtags short and interesting. Long hashtags are a pain to read and an even bigger pain to type out. It’s unlikely that a long hashtag will be used by several people.

A great way to get your brand or message trending is to use already trended hashtags. For example, common but widely used hashtags like #summer or #TBT (which stands for Throwback Thursdays) will easily gain a lot of traction and can trend.

A Good #tag is not the Product Name, it should define what Product Does!

Brand specific hashtags are a great tool – only if used the right way. These sort of hashtags need to be compelling enough to get some kind of reaction out of people. Kit Kat uses #HaveaBreak which is simple but effective enough to get people contribute to the hashtag by giving snippets of their idea of a ‘having a break.’ Ultimately, the reaction will get your hashtag trending.

So this is how the mighty hashtag works. It’s a fast developing phenomenon and is a great way to build up your social media marketing. Hashtags are simple and no-fuss. Remember to carefully plan the use of hashtags and ensure that it is easy to remember, memorable, unique and interesting. Then, leave it to people to contribute to the hashtag to make it a trend. While there is no guarantee that each and every hashtag will get you the desired results, it is a good habit to follow best practices to make your campaign hashtag popular. Combined with the power of social influencers, hashtags can go many miles in helping your campaign grow and get visibility.

For more information about social influencers and the benefits of using the right hashtags, visit our website (www.skreem.io)

Pruthvi Gowda

We are focused on creating the world’s best user experience for working with influencers, one that empowers brands to fire campaigns in a heartbeat without requiring them to master the tedious process of dealing with PR agencies, lengthy discussions or negotiations. To achieve this, we've built a platform for driving, managing, and delivering your marketing efforts.

Author

Pruthvi Gowda

We are focused on creating the world’s best user experience for working with influencers, one that empowers brands to fire campaigns in a heartbeat without requiring them to master the tedious process of dealing with PR agencies, lengthy discussions or negotiations. To achieve this, we've built a platform for driving, managing, and delivering your marketing efforts.

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