Influencer Marketing Campaigns are nuanced and have a lot of moving parts, but there’s perhaps no decision more important than the campaign design itself and determining the influencers who will be a part of it. As...
OTIUN launching a global Dropshipping E-commerce platform in India
Ecommerce in India is set to cross the 100 Billion US$ mark in 2020. Close to 329.1 million people are projected to buy goods and services online in India by 2020. This means that about 70.7 percent of internet users in...
5 reasons why Influencer Marketing is must for your social strategy
Influencer Marketing is a type of marketing where key individuals spread a good word about the brand and actively promote it. These influencers have the authority and knowledge to influence purchase decisions. Not only...
Knock Knock: Brand Advocacy!
The buzz word of the year – Brand Advocacy! Many years ago, buying a commodity took a certain amount of brainstorming. “Which biscuit brand do I buy? This says whole-wheat but that has low cholesterol. With so many...